The Aethel Bloom Journal
Floral inspiration, care tips, and news from our London studio. Explore the art of seasonal living and bespoke floral design.
Care Guides
How to Keep Cut Flowers Fresh Longer
Discover our professional florist secrets to extending the life of your bouquets. From water temperatures to the perfect snip, we guide you through keeping your blooms vibrant for days.
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Weddings
A Guide to Choosing Seasonal Wedding Flowers
Planning your big day in London? Learn which blooms are at their peak each season for a sustainable and stunning wedding.
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Urban Jungle
Best Low-Light Houseplants for London Flats
Bringing nature indoors shouldn't be a challenge. We've curated a list of hardy plants that thrive in cozy, shaded city spaces.
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